Blogs

  • Partho Dasgupta: The AI Disruption Reshaping India’s Media Landscape

    Partho Dasgupta: The AI Disruption Reshaping India’s Media Landscape

    Artificial Intelligence (AI) is reshaping the media industry, driving changes as profound as the printing press and the internet once did. These earlier technological breakthroughs disrupted how information was shared, consumed, and monetized. Similarly, AI is now revolutionizing content creation, consumption, and distribution, forcing traditional media organizations to either adapt or face obsolescence. Partho Dasgupta,…


  • Broadsheet Resurgence: Thriving on Advertising Market Gaps

    Broadsheet Resurgence: Thriving on Advertising Market Gaps

    “Print media in India may have faced challenges, but its resilience speaks volumes. It remains an indispensable cornerstone of information dissemination in our digital age” Since the advent of digital media, many predicted the demise of print, expecting it to be overshadowed by the immediacy and convenience of online news. The COVID-19 pandemic appeared to…


  • BPM Reimagined: Partho Dasgupta Discusses the Evolution of Generative AI

    BPM Reimagined: Partho Dasgupta Discusses the Evolution of Generative AI

    In today’s fast-paced business landscape, the adoption of Artificial Intelligence (AI) and Generative Artificial Intelligence (Gen AI) is reshaping various sectors, including India’s Business Process Management (BPM) industry, which accounts for nearly 40% of global sourcing spends. With its vast potential and ability to drive efficiency, innovation, and cost-effectiveness, AI and Gen AI are revolutionizing…