About Mr. Partho Dasgupta

Partho Dasgupta is a General Management professional having leadership experience in diverse consumer industries and media management experience in print, television and out of home.

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First and Former CEO of BARC

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Presently Managing Partner Thoth advisors - advising growth stage companies and startup's in the area of consumer, technology and media

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Past President of The Advertising Club and member of the Managing Committee of CII, International Advertising Association(IAA) and MMA for several years

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Speaker at multiple events and forums on media and consumer trends, including TEDx

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Awards And Recognition

2019

India’s Top 100 People Managers

Recognised as India’s Top 100 People Managers by Forbes

2019

India’s Top 100 People Managers

2019

The Advertising Club President

Elected as The Advertising Club President

2019

The Advertising Club President

2018

Editorial Choice Award

GAMECHANGER 2018 Editorial Choice Award

2018

Editorial Choice Award

2018

Best CEO of the Year

Best CEO of the Year’ at the 3rd Annual Digital Studio India Awards 2018

2018

Best CEO of the Year

2015

Media Person of the Year

MXMIndia Media Person of the Year

2015

Media Person of the Year

In the News

The Cable Industry’s Survival Guide: Partho Dasgupta on Adapting to a Changing Media Landscape

Partho Dasgupta, former CEO of BARC India and now Managing Partner at Thoth Advisors, sheds light on the challenges faced...
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Partho Dasgupta Explores the Double-Edged Sword of AI in Media and the Influence of Tech Giants

Artificial Intelligence (AI) is transforming the media industry at an unprecedented pace, much like the revolutions brought about by the...
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Partho Dasgupta: The AI Disruption Reshaping India’s Media Landscape

Artificial Intelligence (AI) is reshaping the media industry, driving changes as profound as the printing press and the internet once...
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Change in the strategy of OTT platforms

India has always been a challenge for businesses that are not indigenous. With one of the fastest growing economies in...
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Podcasts Changing the News Game: Goodbye Sensationalism?

Like all consumers, video viewers are continuously evolving in their media consumption habits. In recent times, there has been a...
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The Rise of Finfluencers: Simplifying Finance with Responsibility

In recent years, a new wave of influencers has taken social media platforms by storm, attracting an ever-growing audience seeking...
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The Rise of 5G and its Impact on Streaming

Over the years, there has been a dramatic increase in video content consumption, and the advent of 5G technology is...
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Media Literacy In The Digital Era

Digital literacy must begin in classrooms – Partho Dasgupta Welcome to the dynamic and diverse landscape of India, where digital...
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The Podcasting Revolution: India’s Growing Audio Content Landscape

In recent years, podcasting has gained immense popularity as a digital medium for storytelling, information sharing, and entertainment worldwide. However,...
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How Artificial Intelligence Could Pose A Threat To India

India Needs To Be Proactive Regarding AI And Its Potential Threat. The artificial intelligence revolution today is taking over the...
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Partho Dasgupta talks about controversies and problems being faced by Ed-Techs

The Ed-tech industry needs a regulatory framework to ensure ethical practices – Partho Dasgupta The Ed-Tech industry came as a...
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The Evolving Landscape of the Radio Industry in India

It is amazing to see the adaptability of the radio industry in India; I believe it is here to stay....
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Partho Dasgupta: The growing popularity of influencer marketing over traditional marketing methods

Influencer marketing has changed the advertisement/marketing industry for the better – Partho Dasgupta Social media has a significant impact on...
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UPI – Pay Now link shows the new age global approach of the Government

Partho Dasgupta talks about the popularity of UPI and how its link with Pay Now is going to change cross-border...
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Partho Dasgupta Talks About Amazon’s Tie-Up With ONDC

Partho Dasgupta talks about ONDC and how it has the potential to be a savior for small businesses in this...
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What is the future of Netflix’s AD-supported plan?

Will Netflix’s AD-supported plan help it break the Indian market? Partho Dasgupta shares that it is a decision that should...
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Partho Dasgupta talks about the growing popularity of social media influencers as a news source

Media houses Vs. Influencers who have more reach? Can influencers really compete with media houses? Partho Dasgupta sheds light. Gone...
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Has BCCI overestimated its expectations? Will IPL now be playing both on grounds and the Board rooms??

BCCI, the governing body of cricket in India is almost like an empire that has been built on the collective...
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Partho Dasgupta, former CEO of BARC, discusses Metaverse

Partho Dasgupta, the former CEO of BARC, discusses the metaverse's impact on film and television.
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Are we too gullible? Partho Dasgupta shares thoughts on how much we trust media

India is a land of contradictions, what's true at one place in time maybe not be true in another situation....
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Partho Dasgupta

Partho Dasgupta is a General Management professional having leadership experience in diverse consumer industries and media management experience in print, television and out of home.

Copyright © 2022, Partho Dasgupta