About Mr. Partho Dasgupta

Partho Dasgupta is a General Management professional having leadership experience in diverse consumer industries and media management experience in print, television and out of home.

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First and Former CEO of BARC

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Presently Managing Partner Thoth advisors - advising growth stage companies and startup's in the area of consumer, technology and media

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Past President of The Advertising Club and member of the Managing Committee of CII, International Advertising Association(IAA) and MMA for several years

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Speaker at multiple events and forums on media and consumer trends, including TEDx

Awards And Recognition

2019

India’s Top 100 People Managers

Recognised as India’s Top 100 People Managers by Forbes

2019

India’s Top 100 People Managers

2019

The Advertising Club President

Elected as The Advertising Club President

2019

The Advertising Club President

2018

Editorial Choice Award

GAMECHANGER 2018 Editorial Choice Award

2018

Editorial Choice Award

2018

Best CEO of the Year

Best CEO of the Year’ at the 3rd Annual Digital Studio India Awards 2018

2018

Best CEO of the Year

2015

Media Person of the Year

MXMIndia Media Person of the Year

2015

Media Person of the Year

In the News

Partho Dasgupta, former CEO of BARC, discusses Metaverse

Partho Dasgupta, the former CEO of BARC, discusses the metaverse's impact on film and television.
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Are we too gullible? Partho Dasgupta shares thoughts on how much we trust media

India is a land of contradictions, what's true at one place in time maybe not be true in another situation....
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Partho Dasgupta shares views on the policies of the government on fake news

With power comes responsibility. This famous quote is true for people, businesses, organizations, and will always be the core point...
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Sensationalism is going to be the Bane of Indian News Media

Every news channel today is trying to get hold of people’s attention. The busy ticker on the bottom, the flashing...
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Is internet censorship required? The burning question that needs to be answered

The Internet is a universe on its own. With numerous channels, websites, video content, and audio content, you name it...
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Change in the strategy of OTT platforms needed to succeed in India

India has always been a challenge for businesses that are not indigenous. With one of the fastest growing economies in...
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Partho Dasgupta BARC ’s Ex CEO – “Fake News Is The New Pandemic”

Every time we are on the internet, we are bombarded with a wide array of news articles and information that...
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D2M may be the technology that we don’t require

The changes in technology in the past decade have taken a big leap. From turning the antenna at just the...
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Partho Dasgupta talks about OOH advertising and its growth in India

As India reopened and we moved into ‘the new normal’ after lockdowns, out-of-home advertising gradually returned to pre-pandemic levels. Malls,...
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Partho Dasgupta – “Drones need to be effectively used, anti-drone tech is critical”

The Defence Research and Development Organisation (DRDO) recently developed a counter-drone system for aerial security. Partho Dasgupta (in picture) praises...
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Partho Dasgupta, former CEO of BARC talks about Metaverse

The Metaverse is likely to be a digital twin of the real world, as it will consist of virtual depictions...
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Partho Dasgupta BARC ’s former CEO elaborates the Success potential of EKAM

To solve the digital puzzle, BARC India 2017 launched its EKAM range of products. The brainchild of this idea was...
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Partho Dasgupta’s prodigious hard work paved the way for success of BARC

BARC (Broadcast Audience Research Council) India is a multi-stakeholder industry organisation founded by different players in the Indian television and...
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Partho Dasgupta shares opinion on self-regulation of OTT platforms

Over-the-top platforms, or OTTs, are audio and video hosting and streaming services that began as content hosting platforms but now,...
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Partho Dasgupta Explains The Changing Face Of News In The Internet Era

We live in the era of on-the-go entertainment and now people want on-the-go news as well. Starting from Radio telecasts...
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Partho Dasgupta Explains What 5G Has In Store For OTT Services

Notably, the amount of video content consumed has increased dramatically in recent years, and 5G is designed to accommodate this...
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Partho Dasgupta, former CEO of BARC benefitted many companies through his illustrious career

A leader is only a leader when he influences people to work on goals which were not always worth pursuing...
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Find the right path to lead an inspired team, Ex CEO of BARC Partho Dasgupta throws light

Change in the workplace tends to cause uncertainty, worry, and anxiety in both the personnel affected by the change and...
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