About Mr. Partho Dasgupta

Partho Dasgupta is a General Management professional having leadership experience in diverse consumer industries and media management experience in print, television and out of home.

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First and Former CEO of BARC

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Presently Managing Partner Thoth advisors - advising growth stage companies and startup's in the area of consumer, technology and media

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Past President of The Advertising Club and member of the Managing Committee of CII, International Advertising Association(IAA) and MMA for several years

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Speaker at multiple events and forums on media and consumer trends, including TEDx

Awards And Recognition

2019

India’s Top 100 People Managers

Recognised as India’s Top 100 People Managers by Forbes

2019

India’s Top 100 People Managers

2019

The Advertising Club President

Elected as The Advertising Club President

2019

The Advertising Club President

2018

Editorial Choice Award

GAMECHANGER 2018 Editorial Choice Award

2018

Editorial Choice Award

2018

Best CEO of the Year

Best CEO of the Year’ at the 3rd Annual Digital Studio India Awards 2018

2018

Best CEO of the Year

2015

Media Person of the Year

MXMIndia Media Person of the Year

2015

Media Person of the Year

In the News

The Evolving Landscape of the Radio Industry in India

It is amazing to see the adaptability of the radio industry in India; I believe it is here to stay....
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Partho Dasgupta: The growing popularity of influencer marketing over traditional marketing methods

Influencer marketing has changed the advertisement/marketing industry for the better – Partho Dasgupta Social media has a significant impact on...
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UPI – Pay Now link shows the new age global approach of the Government

Partho Dasgupta talks about the popularity of UPI and how its link with Pay Now is going to change cross-border...
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Partho Dasgupta Talks About Amazon’s Tie-Up With ONDC

Partho Dasgupta talks about ONDC and how it has the potential to be a savior for small businesses in this...
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What is the future of Netflix’s AD-supported plan?

Will Netflix’s AD-supported plan help it break the Indian market? Partho Dasgupta shares that it is a decision that should...
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Partho Dasgupta talks about the growing popularity of social media influencers as a news source

Media houses Vs. Influencers who have more reach? Can influencers really compete with media houses? Partho Dasgupta sheds light. Gone...
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Has BCCI overestimated its expectations? Will IPL now be playing both on grounds and the Board rooms??

BCCI, the governing body of cricket in India is almost like an empire that has been built on the collective...
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Partho Dasgupta, former CEO of BARC, discusses Metaverse

Partho Dasgupta, the former CEO of BARC, discusses the metaverse's impact on film and television.
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Are we too gullible? Partho Dasgupta shares thoughts on how much we trust media

India is a land of contradictions, what's true at one place in time maybe not be true in another situation....
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Partho Dasgupta shares views on the policies of the government on fake news

With power comes responsibility. This famous quote is true for people, businesses, organizations, and will always be the core point...
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Sensationalism is going to be the Bane of Indian News Media

Every news channel today is trying to get hold of people’s attention. The busy ticker on the bottom, the flashing...
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Is internet censorship required? The burning question that needs to be answered

The Internet is a universe on its own. With numerous channels, websites, video content, and audio content, you name it...
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Change in the strategy of OTT platforms needed to succeed in India

India has always been a challenge for businesses that are not indigenous. With one of the fastest growing economies in...
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Partho Dasgupta BARC ’s Ex CEO – “Fake News Is The New Pandemic”

Every time we are on the internet, we are bombarded with a wide array of news articles and information that...
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D2M may be the technology that we don’t require

The changes in technology in the past decade have taken a big leap. From turning the antenna at just the...
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Partho Dasgupta talks about OOH advertising and its growth in India

As India reopened and we moved into ‘the new normal’ after lockdowns, out-of-home advertising gradually returned to pre-pandemic levels. Malls,...
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Partho Dasgupta – “Drones need to be effectively used, anti-drone tech is critical”

The Defence Research and Development Organisation (DRDO) recently developed a counter-drone system for aerial security. Partho Dasgupta (in picture) praises...
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Partho Dasgupta, former CEO of BARC talks about Metaverse

The Metaverse is likely to be a digital twin of the real world, as it will consist of virtual depictions...
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Partho Dasgupta BARC ’s former CEO elaborates the Success potential of EKAM

To solve the digital puzzle, BARC India 2017 launched its EKAM range of products. The brainchild of this idea was...
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Partho Dasgupta’s prodigious hard work paved the way for success of BARC

BARC (Broadcast Audience Research Council) India is a multi-stakeholder industry organisation founded by different players in the Indian television and...
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