by admin | May 22, 2023 | News
It is amazing to see the adaptability of the radio industry in India; I believe it is here to stay. We all remember our grandparents and even our parents listening to the radio when we were young. Before Tv became common in households Radio was the only source for...
by admin | Apr 28, 2023 | News
Influencer marketing has changed the advertisement/marketing industry for the better – Partho Dasgupta Social media has a significant impact on our daily lives and has completely changed how businesses advertise their goods and services. Today influencers are the new...
by admin | Apr 20, 2023 | News
Partho Dasgupta talks about the popularity of UPI and how its link with Pay Now is going to change cross-border financial transactions. Payment methods in India have seen a newfound growth. Post Covid the growth trajectory of online payments has touched the skies. The...
by admin | Apr 17, 2023 | News
Partho Dasgupta talks about ONDC and how it has the potential to be a savior for small businesses in this market dominated by e-commerce monopolies. Everything is online. If you have an internet connection, then most of the things that you require for your daily...
by admin | Apr 4, 2023 | News
Will Netflix’s AD-supported plan help it break the Indian market? Partho Dasgupta shares that it is a decision that should have been made a long time ago! Many brands had to change their strategy while entering the Indian market. Indian people’s choices, priorities,...
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