Broadsheet Resurgence: Thriving on Advertising Market Gaps

Broadsheet Resurgence: Thriving on Advertising Market Gaps

“Print media in India may have faced challenges, but its resilience speaks volumes. It remains an indispensable cornerstone of information dissemination in our digital age” Since the advent of digital media, many predicted the demise of print, expecting it to be...
Change in the strategy of OTT platforms

Change in the strategy of OTT platforms

India has always been a challenge for businesses that are not indigenous. With one of the fastest growing economies in the world, India has become the ‘go-to’ place for businesses. However, capturing the Indian market takes more than just business acumen. To get into...
Sustainability in businesses is the only way forward

Sustainability in businesses is the only way forward

In today’s world, one thing that matters the most to individuals, start-ups, or conglomerates is IMPACT. What are they leaving behind or going along with? What are their values? How are they helping society? How is the environment affected by their business? These...