Change in the strategy of OTT platforms

Change in the strategy of OTT platforms

India has always been a challenge for businesses that are not indigenous. With one of the fastest growing economies in the world, India has become the ‘go-to’ place for businesses. However, capturing the Indian market takes more than just business acumen. To get into...
Podcasts Changing the News Game: Goodbye Sensationalism?

Podcasts Changing the News Game: Goodbye Sensationalism?

Like all consumers, video viewers are continuously evolving in their media consumption habits. In recent times, there has been a noticeable shift in English-speaking audiences’ preferences, as they move away from leading news anchors with millions of followers....
The Rise of 5G and its Impact on Streaming

The Rise of 5G and its Impact on Streaming

Over the years, there has been a dramatic increase in video content consumption, and the advent of 5G technology is poised to accommodate this growing trend. However, the potential of 5G goes beyond simply meeting the demand for video streaming; it promises to...
Media Literacy In The Digital Era

Media Literacy In The Digital Era

Digital literacy must begin in classrooms – Partho Dasgupta Welcome to the dynamic and diverse landscape of India, where digital technologies are revolutionizing the way we live, learn, and connect. In this exciting digital era, being digitally literate isn’t...