by admin | Apr 4, 2023 | News
Will Netflix’s AD-supported plan help it break the Indian market? Partho Dasgupta shares that it is a decision that should have been made a long time ago! Many brands had to change their strategy while entering the Indian market. Indian people’s choices, priorities,...
by admin | Mar 28, 2023 | News
Media houses Vs. Influencers who have more reach? Can influencers really compete with media houses? Partho Dasgupta sheds light. Gone are the days of crazy fandom for Bollywood celebs when posters of Rajnikant used to be doused with milk, or temples used to be made...
by admin | Feb 23, 2023 | News
Cricket is like a religion in India. Every win of the Indian cricket team is celebrated like a festival. BCCI, the governing body of cricket in India is almost like an empire that has been built on the collective fervor and obsession that Indians have for the sport....
by admin | Feb 7, 2023 | Uncategorized
The year 2020 will probably go down in history as the year that truly changed the media industry. With the pandemic spreading through countries, people and their world was confined to their homes. Work from home, school from home everything became the new normal. The...
by admin | Jan 10, 2023 | News
The Metaverse will most likely be a digital twin of the real world, with virtual representations of various people, places, and things found in the physical world. With the birth of the Metaverse, the entire media and entertainment industry is poised for a paradigm...
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