by admin | Aug 22, 2022 | News
The Metaverse is likely to be a digital twin of the real world, as it will consist of virtual depictions of various people, places, and things found in the physical world. The whole media and entertainment sector is ready to undergo a paradigm shift with the birth of...
by admin | Aug 22, 2022 | News
To solve the digital puzzle, BARC India 2017 launched its EKAM range of products. The brainchild of this idea was Partho Dasgupta BARC ’s former CEO.. He proposed EKAM with the vision of measuring content on digital platforms. The name EKAM was a strategised term...
by admin | Aug 22, 2022 | News
BARC (Broadcast Audience Research Council) India is a multi-stakeholder industry organisation founded by different players in the Indian television and advertising ecosystems with the purpose of designing, commissioning, supervising, and owning an accurate, reliable,...
by admin | Aug 22, 2022 | News
Over-the-top platforms, or OTTs, are audio and video hosting and streaming services that began as content hosting platforms but now, have expanded to include the production and distribution of short films, feature films, documentaries, and web series. In the last few...
by admin | Aug 22, 2022 | News
We live in the era of on-the-go entertainment and now people want on-the-go news as well. Starting from Radio telecasts and 9 o clock Doordarshan news to watching the news on our mobile phones, we have come a long way. Today people do not rush to switch on their...
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