Change in the strategy of OTT platforms

Change in the strategy of OTT platforms

India has always been a challenge for businesses that are not indigenous. With one of the fastest growing economies in the world, India has become the ‘go-to’ place for businesses. However, capturing the Indian market takes more than just business acumen. To get into...
Podcasts Changing the News Game: Goodbye Sensationalism?

Podcasts Changing the News Game: Goodbye Sensationalism?

Like all consumers, video viewers are continuously evolving in their media consumption habits. In recent times, there has been a noticeable shift in English-speaking audiences’ preferences, as they move away from leading news anchors with millions of followers....