by admin | Apr 28, 2023 | News
Influencer marketing has changed the advertisement/marketing industry for the better – Partho Dasgupta Social media has a significant impact on our daily lives and has completely changed how businesses advertise their goods and services. Today influencers are the new...
by admin | Apr 20, 2023 | News
Partho Dasgupta talks about the popularity of UPI and how its link with Pay Now is going to change cross-border financial transactions. Payment methods in India have seen a newfound growth. Post Covid the growth trajectory of online payments has touched the skies. The...
by admin | Apr 17, 2023 | News
Partho Dasgupta talks about ONDC and how it has the potential to be a savior for small businesses in this market dominated by e-commerce monopolies. Everything is online. If you have an internet connection, then most of the things that you require for your daily...
by admin | Apr 4, 2023 | News
Will Netflix’s AD-supported plan help it break the Indian market? Partho Dasgupta shares that it is a decision that should have been made a long time ago! Many brands had to change their strategy while entering the Indian market. Indian people’s choices, priorities,...
by admin | Mar 28, 2023 | News
Media houses Vs. Influencers who have more reach? Can influencers really compete with media houses? Partho Dasgupta sheds light. Gone are the days of crazy fandom for Bollywood celebs when posters of Rajnikant used to be doused with milk, or temples used to be made...
by admin | Feb 23, 2023 | News
Cricket is like a religion in India. Every win of the Indian cricket team is celebrated like a festival. BCCI, the governing body of cricket in India is almost like an empire that has been built on the collective fervor and obsession that Indians have for the sport....
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