by admin | Apr 4, 2023 | News
Will Netflix’s AD-supported plan help it break the Indian market? Partho Dasgupta shares that it is a decision that should have been made a long time ago! Many brands had to change their strategy while entering the Indian market. Indian people’s choices, priorities,...
by admin | Mar 28, 2023 | News
Media houses Vs. Influencers who have more reach? Can influencers really compete with media houses? Partho Dasgupta sheds light. Gone are the days of crazy fandom for Bollywood celebs when posters of Rajnikant used to be doused with milk, or temples used to be made...
by admin | Feb 23, 2023 | News
Cricket is like a religion in India. Every win of the Indian cricket team is celebrated like a festival. BCCI, the governing body of cricket in India is almost like an empire that has been built on the collective fervor and obsession that Indians have for the sport....
by admin | Jan 10, 2023 | News
The Metaverse will most likely be a digital twin of the real world, with virtual representations of various people, places, and things found in the physical world. With the birth of the Metaverse, the entire media and entertainment industry is poised for a paradigm...
by admin | Dec 23, 2022 | News
India is a land of contradictions, what’s true at one place in time maybe not be true in another situation. We truly are a melting pot for different religions and cultures. In today’s world where everyone has their own opinion and puts out their thoughts on...
by admin | Dec 21, 2022 | News
With power comes responsibility. This famous quote is true for people, businesses, organizations, and will always be the core point in dealing with people. Social media or media in general holds power over common people as they are the ones dispensing crucial...
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