by admin | Sep 6, 2022 | News
Every time we are on the internet, we are bombarded with a wide array of news articles and information that have their own agenda. We share this information with just one click and somehow unknowingly become a part of the bigger narrative that some websites or groups...
by admin | Sep 6, 2022 | News
The changes in technology in the past decade have taken a big leap. From turning the antenna at just the right angle on our roof to get a signal during the much awaited cricket match to talking about web 5.0 and decentralization, it just seems surreal. Internet...
by admin | Sep 6, 2022 | News
As India reopened and we moved into ‘the new normal’ after lockdowns, out-of-home advertising gradually returned to pre-pandemic levels. Malls, movies, airports, and metro railways reclaimed their place in the marketer’s armoury as people moved out and about, to enjoy...
by admin | Aug 24, 2022 | News
The Defence Research and Development Organisation (DRDO) recently developed a counter-drone system for aerial security. Partho Dasgupta (in picture) praises the fact that India is finally moving on from its dependence on different countries and coming up with...
by admin | Aug 22, 2022 | News
The Metaverse is likely to be a digital twin of the real world, as it will consist of virtual depictions of various people, places, and things found in the physical world. The whole media and entertainment sector is ready to undergo a paradigm shift with the birth of...
by admin | Aug 22, 2022 | News
To solve the digital puzzle, BARC India 2017 launched its EKAM range of products. The brainchild of this idea was Partho Dasgupta BARC ’s former CEO.. He proposed EKAM with the vision of measuring content on digital platforms. The name EKAM was a strategised term...
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